Communicators are being challenged to do more with less, and that means reassessing every priority and process. Companies can no longer afford the comfortably bloated relationships with big PR agencies; today’s marketplace requires improved outcomes for less cost.
This isn’t just a messaging challenge…it’s a dare to reimagine the very structure of why, what, and how companies communicate.
It’s a new day full of peril and, if faced head-on, full of opportunities to sustain businesses while positioning us to thrive in the inevitable recovery.
That’s why we created New Day PR.
New Day PR is a program that will help you identify what needs to get done, and then how to cut your costs by at least one third while being more successful. It’s an agency service that uses the newest technology tools and pulls together the right talent for projects anywhere in the world, so you don't have to pay for old fashioned approaches or a big agency’s dedicated staff to work on everything you do.
We created New Day PR based on how we’ve operated for over a decade.
Arcadia Communications Lab was conceived as a global, virtual collaborative, so we have no offices or payroll. Instead, we are a network of skilled independent professionals, led by a dedicated client relationship manager, who come together to work on projects lasting as briefly as a few months, to ongoing, multi-year engagements. We specialize in serving large publicly-held B2B companies; our average client is >$20 billion in annual revenue, and the average duration of our relationships is >4 years. Our structure allows us to be agile, honestly blunt, and uniquely successful.
New Day PR is an initiative to bring this proven approach to a wider range of industries and companies.
Want to know how we do it? Send me an email (email@example.com) and I’ll share our cheat sheet of ways you can cut your costs RIGHT NOW while improving your results.
I look forward to hearing from you and, together, embracing this New Day for our businesses,
Jonathan Salem Baskin, President, Arcadia Communications Lab